KPIs (Key Performance Indicators) are mandatory because they provide clear, measurable benchmarks for evaluating the success of a business, department, or individual. Here's why KPIs are essential:

• Focus and Clarity: KPIs focus attention on what truly matters. They help define the most critical outcomes for the business, so team members and departments can concentrate their efforts on these priorities rather than getting distracted by less impactful tasks.

• Measurement of Success: KPIs provide a way to quantify success. By establishing clear metrics, we can assess how well we are achieving our goals and determine whether they are on track, falling behind, or exceeding expectations.

• Informed Decision Making: With KPIs, our management has concrete data to make informed decisions. This minimizes guesswork and allows for more strategic adjustments in operations, marketing, sales, or other key areas.

• Accountability: KPIs hold individuals and teams accountable for their performance. When goals are tied to specific, measurable outcomes, it is easier to evaluate performance and ensure that everyone is contributing effectively.

• Continuous Improvement: KPIs help identify areas for improvement. By regularly monitoring performance against key indicators, we can pinpoint weaknesses and take corrective action to optimize results.

• Motivation and Alignment: KPIs can serve as motivators for team members by providing clear targets. When teams understand how their performance is being measured and rewarded, it fosters alignment with organizational goals and encourages higher productivity.

• Tracking Progress: KPIs allow us to track progress over time. This long-term view is crucial for understanding trends, recognizing patterns, and adapting strategies to changing conditions.

Overall, KPIs are mandatory for efficient management and sustainable business growth, helping us stay competitive and responsive to the market and our internal demands.